As the Futures Director at Leo Burnett London, Chris' primary responsibility is to have his finger on the pulse of new and emerging trends, technologies and behaviours, and to translate this knowledge into tangible solutions for the agency and its clients. This requires an acute understanding of the human condition and an innate ability to interoperate and apply insight through the lens of a cultural zeitgeist.
Chris maintains a repository of emerging trends and platforms and their potential implications. Working with all departments, his responsibility is to ensure futures insight is easily accessible, and its implications understood and considered, when developing new strategies and ideas.
Previously, Chris has been involved in creative concepting & ideation, campaign development, digital strategy, digital governance practices, community management, and copywriting for clients.
Clients Past & PresentAllSaints – Alfred Dunhill – BC Hydro – BCLC Sports Action – BC Salmon Farmers – Canadian Tourism Commission – the Co-operative – Edmonton International Airport – the Government of British Columbia – Jura Whisky – McDonalds – Mercedes-Benz – National Citizens Service – Nestle – NOW TV (Sky) – P&G (Aussie, ESCADA, MAX FACTOR, Old Spice,) – Peroni Beer – Tourism Kelowna – Tourism Vancouver – Revlon – Royal Caribbean – Slant Six Games – smart car – Subaru Canada – University of British Columbia – Vitamin Water